It’s not the skill set.
It’s the mindset.
Live AI classes and full-day workshops for South African business owners. You do not leave with a to-do list. You leave with it done, built during the day, with your business, while you sit there.

Pick your class
Every seat is confirmed on payment. Details, reminders and links come straight to your email.
What this class is about
About
A half-day online course on getting real answers out of AI. Talking to AI is a communication skill. Learn to brief it like a team member, get answers you can use, and check the work before you trust it.
What you need
A laptop or PC, a stable connection, and your real business questions. No AI experience needed.
What to expect
Live on Zoom with Shamz. Every exercise runs on your own business, not demo examples. Zoom link lands in your inbox as soon as you book.
What happens on the day
About
The full-day workshop, in person. Your AI setup, your systems, your content. Every item gets built during the day, with your business, while you sit there.
What to bring
Your laptop and charger, your business logins, and questions about your own company. Coffee is on Boston Brew.
What to expect
A small room, on purpose. Seats stay limited so Shamz can work with everyone. If you can answer questions about your own company, you can do this.
What happens on the day
About
The same full-day workshop, from wherever you are. Everything gets built live, on your business, with Shamz working alongside you on screen.
What you need
A laptop or PC, a stable connection, your business logins and your questions.
What to expect
You leave with it done, not with notes. Zoom link and reminders come by email after booking.
What happens on the day
About
The full-day workshop comes to Newcastle. Built for beginners. Every item gets built during the day, with your business, while you sit there.
What to bring
Your laptop and charger, your business logins, and questions about your own company. Venue details come by email.
Going deeper?
The Advanced course runs the very next day, Sunday 11 October, in Newcastle. Details below.
What we can tell you now
About
For those who have done the workshop, or are already building with AI, and want to go further. The full curriculum and price are being finalised now.
How to get in
Booking opens on this page as soon as it is announced. Do Saturday’s workshop, stay the weekend, leave ahead of your whole town.

What actually happens in the room
- Everything is built live, on your business, not slides about someone else’s.
- You watch it happen, then you do it yourself, with help right there.
- Your AI setup, your systems, your content, working before you leave.
- Seats stay limited so Shamz can work with everyone in the room.
How booking works
Book your seat
Tap the class you want and pay securely online with Payfast. Your seat is confirmed the moment payment goes through.
Check your inbox
Your confirmation lands right away, with the venue details or your Zoom link, and exactly what to bring.
Get reminded
A reminder the day before and on the morning, so all you have to do is show up. The building happens together.