How do you define your ideal customer?
In short: Answer four questions: name one real person who would love what you do, what keeps them up at night, where they spend time online, and which words they use. Even rough answers make your captions, website copy and ads far easier to write.
The most expensive mistake in small business marketing is trying to talk to everyone. Clarity on who you serve is worth more than any logo or fancy website — because it tells you exactly what to say. Here are four questions to do today.
1. Name one real person who’d love what you do.
Not a demographic — a person. Picture them.
2. What keeps them up at night?
Your offer should answer a real worry, not a vague want.
3. Where do they already hang out online?
That’s where your content belongs.
4. What words do they use?
Use their language, not your industry jargon.
Answer those four — even roughly — and your captions, your website copy, and your ads get dramatically easier to write. In the workshop, we build this profile with you and turn it into your actual marketing. Start with the free quiz to see how clear (or fuzzy) your customer picture is right now 👉 https://quiz.socialzip.co.za/
Ready to find out where you stand? Take the free 90-second AI-readiness quiz →
Where to go next
AI business coaching · One-to-one AI training
Ready to stop reading and start building? Join the One-Day AI Intensive and walk out with AI working in your business the same day. Got a team? Bring us in-house.